Media Coverage
Homes.com Quotes Frederick Blum on Real Estate Photography
Homes.com’s Real Estate Photography Tips, written by Katherine Lutge and published July 9, 2026, quotes Frederick Blum, broker and owner of Blum Realty Group, on the mistakes that keep listing photos from showing buyers how a home lives.
Published Quote
“Bad photos don’t just fail to sell a house, they convince buyers it’s worse than it is,” said Frederick Blum, broker and owner of Blum Realty Group in Chula Vista, California. “The most common mistake is photographing rooms instead of how the home lives: Buyers need sequence, light, scale and context.”
What San Diego Sellers Should Take From It
Strong listing photography works as a visual walkthrough: it should establish room relationships, preserve useful scale, and help buyers understand the property before they schedule a showing.
Review the San Diego home selling process, see more publisher coverage, or contact Blum Realty Group directly about preparing a home for market.